Perfumery has always been about head-turning.Now, perfumes are about to be turned on their head.For the first time in fragrance history, a major, full-blown fragrance collection is to be launched as an homage to a great city.The name of this fragrance collection is Bond No.9 (which is also the address of its headquarters boutique at 9 Bond Street, in Noho).The city it celebrates is none other than--could be no other than--New York.

The Bond No.9 collection-24 women's, men's, and unisex eaux de parfum--has a dual mission:To restore artistry to perfumery, and to mark every New York neighborhood with a scent of its own.Each fragrance represents a specific downtown, midtown, or uptown locale or a city-wide sensibility.With new introductions in the coming seasons, Bond No.9 will infuse the island of Manhattan with scents.

Bond No.9 is what happens when a French perfume expert, Laurice Rahmé, for 25 years a loving resident of New York, turns her uncompromising, opinionated nose to her adopted city.She couldn't help but give New York its own array of scents.Steeped in the art of 20th century Paris perfumery (the juice ... the bottle ... the packaging ... the pitch), Rahmé has sniffed out the city, and developed a series of scents as tone-poems, that smell of the dreams, the longings, the mystique, the energy and spirit of her adopted home-the brave and bold premier metropolis of the 21st century.