No one understands the Asian consumer quite like Bluebell. Possessing the strongest network in Asia, we combine local expertise with talented multicultural teams, across multiple product categories and multi channels. We have the freedom to pioneer and develop opportunities.
We offer a Curated Path, where we carefully select, support, and connect brands with trusted Asian partners, adapting them to the local market, accelerating their growth whilst securing their capacity to thrive. We curate the most exclusive products to an increasingly discerning Asian consumer.
A sixty-year legacy founded on unwavering discipline and quality of service has granted us a permanent seal of approval from the industry, who trust us to endorse and advocate the right local partners in Asia. As a family business, we are autonomous, and held together by unshakable strands of trust. This family integrity has become synonymous with our brand.