WHO WE ARE

The brand behind
the brands

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BRANDS

We curate brands
for Asian consumers

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WHAT WE DO

Leverage our network
of experts in Asia

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CAREERS

Our people are
the best ambassadors

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IN ACTION

From building awareness
to generating sales

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BEYOND RETAIL

We invest in
innovative concepts

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WHO WE ARE

The brand behind
the brands

Learn more

BRANDS

We curate brands
for Asian consumers

Learn more

WHAT WE DO

Leverage our network
of experts in Asia

Learn more

CAREERS

Our people are
the best ambassadors

Learn more

IN ACTION

From building awareness
to generating sales

Learn more

BEYOND RETAIL

We invest in
innovative concepts

Learn more

Our difference is our legacy

BLUEBELL & ASIA ARE ONE,
“THINK ASIA”

No one understands the Asian consumer quite like Bluebell. Possessing the strongest network in Asia, we combine local expertise with talented multicultural teams, across multiple product categories and multi channels. We have the freedom to pioneer and develop opportunities.  

Our networks

THE CURATED PATH

We offer a Curated Path, where we carefully select, support, and connect brands with trusted Asian partners, adapting them to the local market, accelerating their growth whilst securing their capacity to thrive. We curate the most exclusive products to an increasingly discerning Asian consumer.

Asian consumers

LOCAL EXPERTS AND STAFF

LOCAL BUSINESS PARTNERS

Brands partners

What we do

Asian consumers

LOCAL EXPERTS AND STAFF

LOCAL BUSINESS PARTNERS

Brands partners

SEAL OF APPROVAL

A sixty-year legacy founded on unwavering discipline and quality of service has granted us a permanent seal of approval from the industry, who trust us to endorse and advocate the right local partners in Asia. As a family business, we are autonomous, and held together by unshakable strands of trust. This family integrity has become synonymous with our brand.